ABSTRACT
It is evident that the coronavirus (COVID-19) pandemic has affected every facet of live. The continuation of sporting activities being an integral part of the modern society, in the light of the COVID-19 new normal presents a scenario of 'business unusual' for both sport practitioners and followers alike. Using a desktop methodology, the paper adopts a systematic review approach to assess the multifaceted impact of COVID-19 (physical, psychological, economic, and social spheres) on the sport industry. The paper found that the effect of the pandemic is both horizontal (sport managers and administrators) and vertical (sport practitioners and fans). It argued that while the precautionary act of limited social interaction may provide temporary protection from the disease, it is likely to reduce the immune functionalities of persons as well as destroy the balance of normal physiological, economic, and social mechanism in the longterm. With the massive disruption and widespread suffering that the pandemic has inflicted on sports communities, the need to respond in the most positive and constructive way is paramount. However, it is plausible that the sport industry’s response should this pandemic continue, or ends will definitely change the operations of the events for the industry as we know it.